What’s the significance of e-commerce to the Fashion Industry?

eCommerce Fashion the industry of eCommerce is one of the top industries in the world, accounting for a large portion of the world economy. It is evident that eCommerce is expanding rapidly following the pandemic. Every day more businesses are going digital , and competitiveness in niche markets is also increasing.

The explosive growth of fashion industry is shocking yet a cause of happiness to many. Due to the growth of eCommerce, the fashion industry has seen an enormous development and increase in sales. Retailers are determined to research trends to enhance sales and techniques to acquire leads.

Rising globalization, digital innovation as well as changes in consumer purchasing habits have pushed fashion to the forefront of seismic shifts. To discover where we’re at and where we’re heading for the next decade, this article takes a deep dive into the data, and the impact on the fashion industry via ecommerce in 2022 and in the years to come.

The importance of ecommerce in Fashion industry

Fashion eCommerce refers the purchase and sale of clothes and fashion products on the internet particularly through eCommerce platforms.

Thanks to this rise in the fashion industry, eCommerce has provided a source of income for a large number of people and has made this one among the popular career options for sellers, designers manufacturers, retailers, and manufacturers.by link fashionisers.com website

E-Commerce has grown and has significance for retailers and customers because of all its benefits for buyers and sellers. It is especially important in the present context of the pandemic in which there are nationwide lockdowns.

We’ll look over some the stats to know the place of e-commerce in the fashion industry:

  • With a market value to $759.5 billion, business of fashion is not just significant; it’s the most ever!
  • As per Statista the market is expected to grow even more at 9.1 percent per year, and grow to a market size of US$1.164,7 billion at the end of 2025.
  • Based on Myntra, Fashion eCommerce in India will surpass $30 billion within the coming five years. This means that a third percent of the fashion industry in India in the next five years can be sold via digital platforms or online. Today, in the majority of fashion business the amount of eCommerce is around 10-12%.
  • The Indian fashion and textile market is projected to reach $190 Billion by 2025-26. This would mean a growth of up to 150% of the current market value present estimated at $75 billion.
  • Resales from fashion sites to rise to $30.63 billion by 2025, growing at an estimated 24% CAGR , and accounting for 10% of all e-commerce apparel and accessory sales.
  • Flipkart has been able to establish a competitive edge in the world of fashion. Snapdeal, another lifestyle and fashion ecommerce platform is heightening its focus for rural users.
  • Revenues are expected to be US$0.99tn in 2022 . This is in the Fashion segment.

When we discuss other fashion-related segments, apparel tends to represent the majority of what people buy online but accessories and footwear still account for significant amounts of the fashion industry’s online earnings worldwide.

The revenues of the accessories segment of the global e-commerce fashion market has increased by more than 75 billion U.S. dollars to around 261.5 billion dollars by 2021. If we consider the footwear market, then it has generated a revenue of 122 billion dollars.

In February 2022 shein.com which is a fashion-forward e-commerce site – was the most popular on the web in the design and apparel category globally, accounting for 2.86 percent of the desktop traffic. The online site for Nike came in second place, with 1.85 percent of visits.

The Latest Fashion Trends in eCommerce

Fashion eCommerce is continuously evolving to meet the needs from the next generation of buyers and we’ve listed some of the most fashionable eCommerce trends that are worth designing your eCommerce store for 2022. Check out the latest ecommerce trends for your long-term fashion strategy.

eCommerce social

All over the world, social media plays an essential part in the promotion strategy of many of the fashion brands, and has established a significant benchmark on the market.

From Facebook from Facebook to Instagram There are more and more social media platforms are providing online shopping options. Brands such as H&M, ZARA, and many more fashion-related brands offer shoppable articles on Instagram as well as Facebook.

AR and VR

A survey conducted in 2018 by Gartner surveyshowed that by 2020 46% of retailers have said they’re planning on deploying AR or VR solutions for meeting customer satisfaction requirements in their sales. AR and VR technologies help to offer an exciting shopping experience to customers.

eCommerce Fashion major ASOS and ZARA found a way to bridge the gap between offline and online by launching an AR app. They have taken their first step to Augmented Reality experiences by introducing their AR applications.

Omnichannel Strategies

Omnichannel strategies are used to create an online brand presence across multiple platforms using visuals, constant messaging, and other. Fashion retailers employ omnichannel strategies which include direct-to consumers, click and collect in order to provide seamless, personalized shopping experiences for customers.


Sustainability in ecommerce, specifically in the fashion and fashion industry, mostly concerns the environmental impacts in the making, wearing taking care of, and getting rid of clothes. Statista’s study shows that 42% consumers in the world purchase environmentally-friendly and sustainable goods.

Patagonia is an apparel company with sustainability as a cornerstone of its core values. Shoppers are urged to purchase and sell their used items instead of buying new ones through the Worn Wear Program by this brand.

How can an online eCommerce store help our fashion business?

There are many benefits to shopping online. Let’s take a look depth at some of the greatest benefits that online e-commerce stores offer fashion retailers

Reach Wider Audience:

eCommerce also makes it easy for sellers and sellers to reach new worldwide customers. A eCommerce website isn’t connected to a particular geographic site, but is available and open to any and any buyer who visits it online.

In addition, due to the additional advantages of email marketing, social media advertising and SEO, companies can people who are in a buying attitude.

Lower operational costs:

Ecommerce stores can open stores at a low cost of operation, without the need for physically-located storefront or even employees to run it. Anyone who operates a dropshipping company can also reduce upfront investment costs.

As sales grow, companies have the ability to increase their operations without hiring a large workforce or making huge property investments . This results in increased margins for the overall.

Personalized experiences:

With the help of automation and rich profile of their customers, merchants are able to offer highly customized online experiences for their ecommerce customer base. Presenting relevant products in line with past purchases, and browsing patterns, can create more sales, and an increase in average order value (AOV) and make the buyer feel that they are valued and respected. their needs.

Faster Buying Process:

Ecommerce allows customers to buy from any location and at any time. It means that consumers can buy the goods they desire easily without having to worry about the hours of operation of a brick and mortar store.

In this way, retailers can also make an income from gaining new customers with faster product sales to increase brand recognition in different locations, without having physical stores at each location.

Affiliation to New Technologies:

When it comes to innovation sellers may be limited by a physical store by itself. While e-commerce expands, and improve the online and offline business will have access to cutting-edge technology that will help you grow the size of your business and to improve your business processes.

With a wide array of apps and integrations available you can help retailers better implement their marketing strategies, enhance business workflows as well as improve their quality of their shopping.

Fashion Ecommerce for Small Businesses and Entrepreneurs:

e-commerce in the fashion industry is a great option for retailers who want to expand their client base by expanding in new areas. E-commerce offers a viable alternative to physical stores, which helps minimize inventory, reduce costs and increase brand loyalty.

Although the adoption of e-commerce might be seen as a risky option for smaller enterprises who might possess the exact level of resources as larger international brands, smaller companies can nevertheless consider implementing online platforms into their businesses on a lesser scale. This will allow them to benefit from the advantages that e-commerce offers and help them differentiate themselves from other companies.

Fashion-related e-commerce is developing faster than it has ever been.

One of the most effective ways to develop a fashionable online business is by creating web-based sites. With a stunning and easy-to-use website allows you to convey your business’ message in the digital world and attract customers to your offline products!

Websites are essential to a fashion label because it provides your brand with its own voice, offers new sales opportunities, offers an unending runway and also saves you money. It’s the same process we did for RuffleButts which is a US-based fashion company , to understand how we created a brand new website completely from scratch, including all their needs from their existing website to custom modules as on the current trends. Read the full case study to find out more.

The majority of customers who prefer to purchase their products through online retailers rather than visiting physical shops. If a business fails to have a reliable online presence , it is sure to lose huge chunks of its market share and let the competition gain ground.

Are you in need of a fully functional eCommerce site for your fashion company? Contact us today, we are here to help! Find out about our work on fashion ecommerce websites.

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