What’s the purpose of e-commerce for the Fashion Industry?

eCommerce Fashion the industry of eCommerce is one of the most important industries in the world. It’s responsible for a significant portion of the global economy. It is clear that eCommerce is growing rapidly after the pandemic. Every day more businesses are going digital and the market for niches is rising too.

The rapid growth of fashion industry comes as a shock however, it is a source of joy for many. Thanks to the development of eCommerce fashion has seen an enormous expansion and a boost in sales. Retail businesses that are booming are keen to study trends that can increase revenue and ways for acquiring leads.

A rising globalization trend, the rise of digital innovation and changes in the consumer’s buying habits have thrust the fashion industry to the forefront of seismic shifts. To learn more about where we’re and where we’re headed this article offers a detailed look at – the trends, statistics, and importance that will define the fashion industry through e-commerce in 2022 and in the years to come.

The importance of ecommerce in the fashion industry

Fashion eCommerce refers the trade and purchase of clothing and accessories online specifically via eCommerce platforms.Join Us cheap essay writers online website

Due to this expansion in the fashion industry, eCommerce has made a career for a lot of people and has made this one of most popular careers for fashion designers, manufacturers, and retailers.

E-Commerce has grown and has an immense impact on retailers and consumers because of the benefits it gives both sellers and shoppers. It is particularly important given the current state of the pandemic in which there are nationwide restrictions.

Let’s review some of the figures to find out what the place of ecommerce plays in the fashion industry

  • With a market size around $759.5 billion dollars, the business of fashion is more large; it’s the largest of the big!
  • According to Statista this market is projected to grow further by 9.1 percent per year, and increase to a total size of US$1.164,7 billion by the end of 2025.
  • In the words of Myntra, Fashion eCommerce in India will hit $30 billion within the next five years. That’s a lot of of fashion in India in the next five years , will be sold on the internet or via digital platforms. For the majority of fashion companies today the role of eCommerce is around 10-12%.
  • The Indian textile and apparel market is estimated to reach $190 Billion by 2025-26. This is over 150% over the market value present, which is around 75 billion dollars.
  • Resales and fashion platforms on the Internet will increase to $30.63 billion by 2025. The market is expected to grow at approximately 24% CAGR . This is 10% of all online apparel or accessories sold.
  • Flipkart is building its way to gain a competitive edge on the fashion market and Snapdeal is another fashion and lifestyle e-commerce platform, is focusing more on rural customers.
  • The forecast for revenue growth is US$0.99tn at the end of 2022 in the Fashion segment.

When we look at other fashion categories, apparel tends to constitute the majority of the items that customers purchase online But accessories and shoes remain a significant portion of online retail’s sales worldwide.

The revenues from the accessories segment of the worldwide e-commerce fashion market increased by over 75 billion U.S. dollars to around 261.5 billion dollars by 2021. If we are talking about the footwear market, then it has generated a revenue in the range of 122 billion USD.

In February 2022, shein.com is the fast-fashion e-commerce website – was ranked as the top site on the web in the design and apparel category , which accounted for 2.86 percent of desktop traffic. The website for Nike came second, receiving 1.85 per cent of visitors.

The Latest Fashion Trends in eCommerce

Fashion eCommerce is continually evolving to meet the demands for the future generation of shoppers. we’ve listed a few fashion eCommerce trends that are worthy of transforming your eCommerce store around by 2022. Explore below for some of the latest ecommerce trends for your long-term fashion strategy.


The world over social media is playing a significant role in marketing strategies of a variety of online fashion companies and is a key benchmark for shopping.

From Facebook to Instagram There are more and more social media outlets are offering online shopping options. Brands such as H&M, ZARA, and numerous other fashion brands are now offering shoppable post on Instagram as well as Facebook.


A 2018 Gartner survey, indicated that by 2020, around 46% of stores say they’re planning to implement AR or VR solutions to fulfill customer-experience requirements for their sales. AR and VR technology help to create an engaging shopping experience for customers.

eCommerce Fashion company ASOS and ZARA came up with a method to connect online and offline gaps by launching their AR apps. They made their first foray to Augmented Reality experiences by introducing their AR applications.

Omnichannel Strategies

Omnichannel strategies help create the presence of your brand online on multiple platforms using visuals, consistent messaging, and more. Fashion retailers utilize omnichannel strategies including direct-to-consumer, click and collect ideas in order to provide seamless, personalized shopping experiences for customers.


Sustainability in ecommerce, especially in fashion industry most prominently addresses the environmental effects of making, wearing, caring for, and removal of clothing. According to research by Statista, 42% of global customers buy sustainable and environmentally friendly products.

Patagonia is an iconic clothing brand with sustainability rooted in its values. Shoppers are encouraged to purchase and sell items that are used instead of buying new ones. They can do this through the Worn Wear Program by this brand.

How can an e-commerce store help Fashion industry?

Ecommerce comes with a myriad of advantages. Let’s look in details at some greatest benefits that online e-commerce stores provide fashion retailers:

Reach Wider Audience:

Ecommerce also makes it more convenient for sellers to connect with new prospective customers from across the globe. A eCommerce website isn’t connected to a particular geographic location — it’s accessible and open to any and any buyer who visits it online.

Alongside the advantages of email marketing, social media advertising, and SEO, brands can the larger audience who are in a buying mindset.

Lower operational costs:

Online retailers can set up stores with minimal operational costs, and without the need to have a physical storefront or employees to run it. People who run a dropshipping business could even cut down on initial costs for investment.

With sales increasing, brands have the ability to increase their operations without having to hire a large number of employees or making major property investments . This means greater margins overall.

Personalized experiences:

With the help of automation and rich customer profiles, retailers can provide highly customized online experiences for their ecommerce customer base. The display of relevant products, based on purchase history, and browsing behavior, can increase sales and an increase in average order value (AOV) and ensure that the buyer feels that they are valued and respected. their needs.

Faster Purchase Process:

Ecommerce allows customers to purchase from anywhere , at any time. It means that consumers can buy the products they want quickly without having to be constrained by the operating hours of a brick-and mortar store.

In this way, retailers can also make profit from having new customers who buy their product faster, to build brand recognition across different locations, without having physical stores in every location.

access to New Technologies:

In terms of innovation, sellers could be limited to a physical shop in its own. As ecommerce expands and continues to improve both offline and online, your business will have access to the most advanced technologies to improve your business and enhance your business processes.

With a range of apps as well as integrations, retailers will be able to execute their marketing plan, streamline their business processes and enhance their general shopping experience.

Mode Ecommerce for Small Businesses and Entrepreneurs:

e-commerce in the fashion industry can offer many advantages to retailers that want to expand their customer base through expansion onto new regions. E-commerce provides a viable alternative to physical storesthat helps reduce stocks, cut costs and build brand loyalty.

Even though the implementation of e-commerce might be seen as risky for smaller companies that may need to use the same amount of resources as larger international brands, they can nonetheless consider incorporating online platforms within their model of business on a more limited scale. They can benefit from the advantages of online shopping and distinguish themselves from their competitors.

E-commerce in the fashion industry is growing faster than it has ever been.

One of the most effective methods of growing a fashion company online is by developing web-based sites. With a visually stunning and user-friendly website allows you to convey your message about your business to the digital world and attract consumers to your offline offerings!

A website is vital for fashion brands because it gives your brand its own voice, offers greater selling opportunities, gives you an ongoing runway and helps you save money. We did exactly the same thing that we did for RuffleButts which is a clothing company to see how developed a website completely from scratch, including all their requirements from the existing website , as well as custom-built modules the latest trends. Take a look at the full case study to learn more.

Nowadays, customers who prefer to purchase their products through online retailers rather than shopping in physical stores. Therefore, if a company fails to establish an effective online presence , it’s sure to lose the majority of its market share and let competitors gain on it.

Are you in need of a fully functional eCommerce site for your fashion company? Contact us today, we are here to help! Explore our work for the fashion and e-commerce sites.

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